For D2C Performance Marketing Services
Last Updated: 1/10/2025
These Terms & Conditions govern the use of marketing and advertising services offered by DigiscaleX By signing a proposal, agreement or starting work with us, the client ( Brand, Company) agrees to these terms.
Scope of Services
We provide marketing services which may include:
- Performance Marketing (Meta, Google, etc.)
- Creative Strategy
- Funnel Setup & Tracking (Pixel, GA4, Events)
- Ad Account Management
- Reporting & Consulting
- Landing Page/Store Audit
- Campaign Scaling & Optimization
Any extra work outside the agreed scope will be considered add-on services with additional fees.
Payment Terms
- All payments must be made 100% in advance for monthly retainers unless agreed otherwise.
- Ad spend is always paid by the Client directly to the platform.
- Ads will only run when ad account billing is active.
- No refund is provided once the service begins.
- Late payments may result in a pause of services.
Minimum Contract Period
- Standard contract is for 3 months unless agreed otherwise.
- Early termination by the client does not qualify for refund.
Client Responsibilities
To begin and run campaigns smoothly, the client must provide:
- Product details, pricing, brand guidelines
- Access to ad accounts, website, CRM, and analytics
- Creative assets (images/videos) unless purchased separately
- Updated stock availability
- Accurate shipping, delivery, return & customer policies for ads
Any delay in providing information may delay the campaign timeline.
Agency Responsibilities
We will:
- Manage and optimize campaigns as per industry best practices
- Share weekly/monthly reports
- Follow agreed strategy and budget plan
- Maintain confidentiality of client data
- Conduct A/B testing for performance improvement
Results & Performance Disclaimer
- Performance depends on many external factors like product-market fit, pricing, competition, seasonality, creative quality, website speed, delivery, and customer experience.
- We do not guarantee a specific ROAS, sales number or revenue target.
- Marketing is an optimization process; results may vary.
Ownership of Assets
- Ad account, pixel data, campaign insights belong to the client.
- Creatives made by the agency remain with the client after payment.
- Strategies, frameworks, and internal processes belong to the agency.
Confidentiality
Both parties agree not to share any business-related data, strategies, or account details with third parties without written permission.
Termination
Either party may terminate with 30 days written notice.
Outstanding dues must be cleared before termination.
Limitation of Liability
The agency is not responsible for:
- Platform bans
- Account suspensions
- Tracking issues caused by third-party tools
- Delays caused by the client
- Website, operational or delivery issues affecting campaign performance
Governing Law
These terms are governed by Indian laws.
Any disputes will fall under the jurisdiction of the courts in Delhi